Thursday, April 30, 2009
Movies and Photos on the tiny Lumix DMC-FX50
Sunday, April 26, 2009
Creating "relevance" on social media
Collecting followers is not the most effective measure of the successful use of social media. Success depends on the followers you collect, and this in turn depends on why you are on social media in the first place.
Saturday, April 25, 2009
Fresh ingredients make healthy meals for body and mind, maybe soul, too
After a week eating hotel food, it's a relief to be back home to my usual fare. Cooking for one has its pros and cons. Sometimes I am too lazy to fix a meal I know will satisfy both my appetites: for maintaining a healthy body and for visual appeal. Thoughtfully prepared food is art. It is easier to eat moderate and healthy meals when they are prepared with a preponderance of fresh ingredients. Canned and other processed foods are lifeless, lacking in that vitality that feeds body and soul. Hot foods warm both heart and stomach. Leftover food come alive again when reheated with fresh ingredients or chilled as a salad.
What makes for vitality in our daily routines? Vitality for me is what soul or spirit is to other people. A friend tells me he goes to church on Sundays to feel "refreshed." Going to church starts us with a newly laundered soul for the new week. We stomp our feet and leave yesterday's dust behind. Confession used to serve a similar purpose for Catholics. They unburden themselves of guilt so there is room once again in their hearts to start anew. They will make mistakes again and accumulate flotsam and jetsam in the soul but there is the recourse of cleansing it in the sacrament of renewal.
Maybe this is the same impulse in many of us for spring-cleaning. We open the windows, change the bedclothes, put away the heavy winter garments and prepare to live more lightly again, unencumbered with the contemplative penitences of the dark, cold days. Which have their own virtue for allowing us to dig into our souls for what we may have lost from dancing like sprites in spring and summer.
Summer for me is fresh vegetables, just as spring is bright flowers. All though the calendar the seasons mark phases our lives mirror. We are infants, then frisky children, ambitious young adults, more easily contented older folks, until we can lay our bodies down gently to go into the night.
Friday, April 24, 2009
Making HD Obsolete
Back home again in Indiana, spring continues its showy parade. This time I don't seem to have missed much while I was at NAB Show. The tulips are still pretty though they are no longer fat buds but wide-open in the warm sunshine. 81° today was cool compared to 91° in Las Vegas but the body remembers what it left behind when it was flown to the Nevada desert.
Glancing over my journal entries in Las Vegas I wonder at how much happened there in my mind. That all now seems like another world away, another time. It's a good thing I have these notes to prod me to remember what I experienced at NAB. The workshops I attended with one exception, the last I attended on how to make web videos "wildly popular", were overwhelmingly informative, powerhouses of practical tips I can apply to my work here.
Starting Monday I want to re-assess my use of social media, my blogs and websites. I have done enough exploring. It is time to focus and NAB Show was especially helpful in giving tips on how to do this. The workshop leaders were inspiring, speaking from their own experiences. Digital media has still a long way to go to be on par with film-shot movies but its state is definitely farther ahead from last year. The RED One camera is more firmly established, the resolution of its EPIC 617 now 28K or 28,000 horizontal pixels (compared to 1920 on an HD video camera). Digital video is also more established even as print media are reassessing their monetizing viability on paper vis-a-vis the Internet. Mobile broadcasting has started to show up on mobile devices. The future is exciting!
All this should fuel my own home-grown efforts to enter the digital content production industry. We'll see...
Thursday, April 23, 2009
Mobile broadcasting and new media mark NABShow 2009
Wednesday, April 22, 2009
Social Media and New Media Workshops at the NAB
Yesterday was social network workshops one after the other. Leesa Barnes (leesabarnes.com) from Toronto led a highly interactive two-hour program in the morning about how to use social sites to generate sales leads. That was an eye-opener for me although I have yet to implement what I learned from the podcast expert. She took her undergraduate degree in history, found herself hired as a project manager because of her organizational skills and didn't look back. She now has established herself as an Internet expert, does phone consultations ("so I don't have to leave home") and "webinars."
In the afternoon I attended two workshops by Paul Vogelzang with the PR firm Porter Novelli who with his wife and two other partners launched the highly successful podcast, Mommycast (mommycast.com). The program was the first podcast to obtain the sponsorship of a Fortune 500 company (one report said for $100,000 the first year) and was credited by Warner for 25% of ticket sales for March of the Penguins after Mommycast plugged the movie on their podcast.
The last workshop I attended was led by Alex Lindsay, founder of Pixel Corp, who told the audience these were exciting times for digital videomakers. Look at how the equipment and technology have advanced just in the past year. He thinks small consumer and prosumer camcorders will continue to add revolutionary features in the coming year.